News publisher Reuters created its own manipulated video in order to train its journalists in how to spot fake content before it gets shared widely.
Over the course of a few days, Reuters and a specialist production company created a so-called “deepfake” video of a broadcaster reading a script in a studio. Reuters then shared the video with its user-generated content team of around 12 producers asking if they noticed anything odd about it. Several people with knowledge of the manipulation spotted it had been manipulated, noticing a mismatch between audio and lip-synching, as well as inconsistencies where the reader looked as she was lisping but didn’t sound like it. The speaker also sat unusually still. Those who weren’t expecting an altered video noticed something was off in the audio but struggled to define it.